This package design was apart of re-brand for Joe's Tasty Travels, a snack company which uses all natural ingredients with no artificial flavours. The company re-branded identity was all about transparency; of ingredient sources, and the ways in which their crops are grown (no preservatives or chemicals). For this reason the use of the stamp on the front facing panel was used to show where the product was from, still in keeping with the visual rustic travel theme.
The reveal becomes apart of the companies visual identity through the silhouette of an adventurer, a nod to the original visual identity of the brand.
When the package is turned to the side you will see that the reveal continues around on each side.This makes it easy for the consumer to see what ingredients are used.
The back panel features a product garuntee in the shape of a story about responsibly harvested ingredients.
By letting the customer know where the product is from, alongside the product guarantee on the back, the package was designed to re-establish trust with the consumer.